The latest from Tobacconist

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Las Vegas offers plenty of modern-day excitement while paying homage to its retro past. (Cover design by Antoine Reid)

JUNE 2014
Vol. 25, No. 3

FEATURES

Back to Vegas
For the second year in a row, the IPCPR arrives in Las Vegas.

IPCPR schedule of events
A listing of official IPCPR show events and times and show floor hours

Show directory
Here’s a handy guide to every exhibitor and its booth numbers.

IPCPR show floor plan
A poster of the IPCPR show floor and every exhibitor’s booth location

Family made
Tabacalera Perdomo has been around more than 20 years and is preparing its third generation to take a more active role in the company.

Counting her blessings
The Guayabera Lady, Berta Bravo, feels blessed for her success and she wants to share with others.

Native son    
Nicaraguan Enrique Sanchez establishes an in-demand cigar and celebrates his heritage with 1502 Cigars.

Tobacco renaissance
Scandinavian Tobacco Group-Lane Ltd. has been busy introducing new tobacco blends and reviving discontinued but popular blends.

Reaching out
Demand for premium cigars in China is rising, leading the country’s cigar manufacturers to find new sources of the precious leaf.

The mistmakers
An introduction to the makers of e-cigarettes and e-liquids

2014 NATO Show proves successful
This year’s NATO show was the biggest yet.

Tobacconist debuts Web redesign
Tobacconist magazine’s website redesign will provide industry content and digital archives of past issues.

Pin those profits
Pinterest is a valuable tool for advertising merchandise and services.

Staffing challenge
It’s as important to hire the right part-time workers as it is to hire the right full-time workers.

Irving Korn
The founder of Royal Meerschaum Pipes has passed away.

 


 

PUBLISHER’S desk

PUBmemo2010

With technology, social media, Internet commerce and the like, some might question whether the annual trade show still holds the same importance it did 20 years ago. Today, you can go online at 3 a.m. and order anything from clothing, food, books and DVDs to computers and even cigars and wine—all from the comfort of your bed. However, despite the conveniences, some things are irreplaceable when it comes to the buying experience: things like human interaction.

Judging by the growing number of national and regional shows, it seems I am not alone in this belief. In the first half of 2014, our industry’s members will have traveled to the Tobacco Plus Convenience Expo, the American Wholesale Marketers Association Marketplace and Solutions Expo, the NATO Show, the Vapor World Expo and the IPCPR Convention and International Trade Show. And that list does not include regional shows or gift and accessory shows.

So, why are all these frequent flyer miles being racked up for those of us who travel to these shows? Ask 10 industry members and you might get 10 different answers.

For decades, trade shows have been an important means for retailers, distributors and manufacturers to meet, sample products, share feedback, make future plans for new products and line extensions and, for the retailer, to make purchasing decisions for the coming season or even the year. Manufacturers use trade shows to debut new products and lines and can often be seen letting special retailers sample cigars that are still in the development process—how better to get a feel for what the customers are going to think about new cigars?

At these shows, distributors often display new items they are considering adding to their product mix, but before ordering a warehouse full of products, they want to get retailers’ reactions first. Then come the retailers, who, if they plan properly, can reap the most benefits from the show.

First, the new or smaller retailers can benefit from meeting the key players behind desired brands. With the realization that it may be difficult to secure certain lines, some of these retailers bring along photos of their stores and events to help illustrate that they are serious and have a store worthy of hard-to-get lines. Further, the show gives retailers the opportunity to share ideas with their counterparts from across the country.

Such events also have the ability to create unity or cohesion during tough economic times and, in our industry’s case, to address the onslaught of taxation and regulation. And this benefits us all! So, if the upcoming IPCPR show was not in your plans, it’s not too late. Book your travel and I will see you there.

 —Phil Bowling, Publisher